Miguel Lobón, partner in the commercial law department, participates in the Eventoplus podcast, discussing the process of buying and selling event agencies. In a sector where the organizational structure has traditionally not been professionalized, mergers, sales, and acquisitions are on the rise.
Our merchant explains the stages of a well-structured sale: “the courtship or preliminary negotiation phase, a more exhaustive negotiation phase, analysis or due diligence, and finally, the closing of the transaction.” He adds: “Order helps the transaction to take place. Lack of order causes the buyer to tire and the seller to freeze up.”
But despite the more legal or technical aspects, he talks about humanizing the process: “There are a lot of emotions involved. It is very important to empathize with both the buyer and the seller.”
Along these lines, our expert lawyer talks about how to involve the team in the process of buying or selling an agency: “With transparency, tact, asking for opinions, and making the process visible, you can avoid surprises. Involving talent helps two cultures blend better.”
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